The personnel costs of the advertising and market research industry in France increased by 390.2 million euros (+6.8 percent) in 2021 in comparison to the previous year. In total, the personnel costs amounted to 6.1 billion euros in 2021. According to Eurostat, cost of personnel are defined as the total remuneration payable by an employer to an employee in return for work during the reference period. It also includes taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual personnel costs of the advertising and market research sector in France from 2012 to 2021 (in million euros) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/
Eurostat. "Annual personnel costs of the advertising and market research sector in France from 2012 to 2021 (in million euros)." Chart. March 22, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/
Eurostat. (2024). Annual personnel costs of the advertising and market research sector in France from 2012 to 2021 (in million euros). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/
Eurostat. "Annual Personnel Costs of The Advertising and Market Research Sector in France from 2012 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/
Eurostat, Annual personnel costs of the advertising and market research sector in France from 2012 to 2021 (in million euros) Statista, https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/ (last visited December 23, 2024)
Annual personnel costs of the advertising and market research sector in France from 2012 to 2021 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410368/personnel-costs-advertising-and-market-research-activities-france/