Slovakia: advertising & market research sector turnover 2022

The turnover of the advertising and market research industry in Slovakia increased by 178.5 million euros (+7.97 percent) in 2022 in comparison to the previous year. With 2.4 billion euros, the turnover thereby reached its highest value in the observed period. Notably, the turnover in this industry continuously increased over the last years.
For the purpose of Eurstat Dataset NACE Rev.2 Section K turnover comprises the totals invoiced by the observation unit during the reference period, which corresponds to market sales of goods or services supplied to third parties.

Find more statistics on the advertising and market research industry in Slovakia with key insights such as production value and personnel costs.

Annual turnover of the advertising and market research sector in Slovakia from 2013 to 2022 (in million euros)

Characteristic	Annual turnover in million euros
2022p	2,417.02
2021	2,238.54
2020	2,211.7
2019	2,170.6
2018	2,161.6
2017	2,084.5
2016	1,743.2
2015	1,672.2
2014	1,455.2
2013	995

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Release date

March 2024

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Region

Slovakia

Survey time period

2013 to 2022

Supplementary notes

p: Provisional value.
The source adds the following information: Turnover corresponds to market sales of goods or services supplied to third parties, it includes all duties and taxes on the goods or services invoiced by the unit with the exception of the VAT invoiced to its customer, it also includes all other charges - transport, packaging, etc.
Data coverage corresponds to code M73 of CE Rev 2.

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