The turnover of the advertising and market research industry in Germany increased by 1.8 billion euros (+5.37 percent) in 2022 in comparison to the previous year. Therefore, the turnover in Germany reached a peak in 2022 with 34.8 billion euros. Turnover is defined by Eurostat as the total of all sales (excluding VAT) of goods and services carried out by the enterprises of a given sector during the reference period.
Find more statistics on the advertising and market research industry in Germany with key insights such as production value and personnel costs.
Annual turnover of the advertising and market research sector in Germany from 2013 to 2022
(in million euros)
b: Break in time series. p: Provisional value. The source adds the following information: Turnover corresponds to market sales of goods or services supplied to third parties, it includes all duties and taxes on the goods or services invoiced by the unit with the exception of the VAT invoiced to its customer, it also includes all other charges - transport, packaging, etc. Data coverage corresponds to code M73 of CE Rev 2.
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Eurostat. (March 22, 2024). Annual turnover of the advertising and market research sector in Germany from 2013 to 2022 (in million euros) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/
Eurostat. "Annual turnover of the advertising and market research sector in Germany from 2013 to 2022 (in million euros)." Chart. March 22, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/
Eurostat. (2024). Annual turnover of the advertising and market research sector in Germany from 2013 to 2022 (in million euros). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/
Eurostat. "Annual Turnover of The Advertising and Market Research Sector in Germany from 2013 to 2022 (in Million Euros)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/
Eurostat, Annual turnover of the advertising and market research sector in Germany from 2013 to 2022 (in million euros) Statista, https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/ (last visited December 03, 2024)
Annual turnover of the advertising and market research sector in Germany from 2013 to 2022 (in million euros) [Graph], Eurostat, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/410276/turnover-advertising-and-market-research-activities-germany/
