Etsy: number of active sellers 2012-2023

In 2023, about 9 million sellers sold goods through the Etsy Inc's platforms, an increase from the 7.5 million active sellers in the previous year. By comparison, there were over 96 million active Etsy buyers worldwide.

Etsy sellers

Etsy has sellers from 234 countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, 71 percent of Etsy sellers reported that they considered their Etsy shop as a business. Another 82 percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. 

Etsy marketplace sales

The online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly 13.5 billion U.S. dollars, up from 10.3 million in product sales in 2020.