Performance advertising was the largest segment of digital advertising in Russia. In 2022, the total spending on performance cost per X (CPX), search, and video ads in the country reached roughly 266 billion Russian rubles. The expenditure on classifieds was measured at 98 billion Russian rubles.
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Interactive Advertising Development Association (Russia). (March 29, 2023). Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
Interactive Advertising Development Association (Russia). "Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles)." Chart. March 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
Interactive Advertising Development Association (Russia). (2023). Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
Interactive Advertising Development Association (Russia). "Digital Advertising Expenditure in Russia in 2022, by Segment (in Billion Russian Rubles)." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
Interactive Advertising Development Association (Russia), Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/ (last visited July 22, 2024)
Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles) [Graph], Interactive Advertising Development Association (Russia), March 29, 2023. [Online]. Available: https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/