Spending on online advertising has seen a tremendous increase in Russia since 2000, reaching nearly 325 billion Russian rubles in 2022. The budget spent on television ads reached the second highest figure after the internet, at over 197 billion Russian rubles in 2021.
The internet was the only advertising segment that recorded a growth in Russia in 2020, as its expenditure increased by four percent year-over-year. However, the advertising industry is expected to recover in 2021, and the only channel whose spending is forecast to decrease was print advertising which witnesses a general decline due to the rise of digital media.
Advertising expenditure in Russia from 2000 to 2022, by medium
(in billion Russian rubles)
Characteristic
Internet
Television
Out-of-home (OOH)
Radio
Press
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Russian Association of Communication Agencies. (March 16, 2023). Advertising expenditure in Russia from 2000 to 2022, by medium (in billion Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. "Advertising expenditure in Russia from 2000 to 2022, by medium (in billion Russian rubles)." Chart. March 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. (2023). Advertising expenditure in Russia from 2000 to 2022, by medium (in billion Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. "Advertising Expenditure in Russia from 2000 to 2022, by Medium (in Billion Russian Rubles)." Statista, Statista Inc., 16 Mar 2023, https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies, Advertising expenditure in Russia from 2000 to 2022, by medium (in billion Russian rubles) Statista, https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/ (last visited July 22, 2024)
Advertising expenditure in Russia from 2000 to 2022, by medium (in billion Russian rubles) [Graph], Russian Association of Communication Agencies, March 16, 2023. [Online]. Available: https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/