Belgium: advertising & market research production value 2021

The production value of the advertising and market research industry in Belgium declined to 4.9 billion euros in 2021. This marks the lowest production value in this industry during the observed period.
The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.

Find more statistics on the advertising and market research industry in Belgium with key insights such as turnover and personnel costs.

Annual production value of the advertising and market research industry in Belgium from 2011 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021	4,857.19
2019	5,008.1
2018b	5,143.4
2017	5,437.9
2016	5,515.6
2015	5,669.5
2014	5,643.5
2013	5,595
2012	5,609.2
2011	5,604.8

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Release date

March 2024

More information

Region

Belgium

Survey time period

2011 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.
Data coverage corresponds to code M73 of CE Rev 2.

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