During an August 2023 survey among customers in the United States, approximately 70 percent of respondents mentioned better product quality as a reason to switch brands. Better deals stood second, cited by 61 percent, while better customer service experience rounded up the top three with 58 percent.
Leading reasons why customers would switch brands in the United States as of August 2023
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Leading reasons why customers would switch brands in the United States as of August 2023
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Forbes. (September 21, 2023). Leading reasons why customers would switch brands in the United States as of August 2023 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/
Forbes. "Leading reasons why customers would switch brands in the United States as of August 2023." Chart. September 21, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/
Forbes. (2023). Leading reasons why customers would switch brands in the United States as of August 2023. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/
Forbes. "Leading Reasons Why Customers Would Switch Brands in The United States as of August 2023." Statista, Statista Inc., 21 Sep 2023, https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/
Forbes, Leading reasons why customers would switch brands in the United States as of August 2023 Statista, https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/ (last visited April 02, 2025)
Leading reasons why customers would switch brands in the United States as of August 2023 [Graph], Forbes, September 21, 2023. [Online]. Available: https://www.statista.com/statistics/1418330/reasons-customers-switch-brands-united-states/
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