Fragrance consumption by male and female products in Italy 2014-2023

Published by
D. Petruzzi,
Aug 28, 2024

From 2014 to 2023, the sales value of toilet water and perfumes both for women and men increased in Italy. Particularly, the consumption of alcohol-based perfumes for women grew from 584.5 million euros to about 857 million euros in 2023.

Consumption of alcohol-based perfume products in Italy from 2014 to 2023, by male and female categories (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2014 to 2023

Supplementary notes

Data was taken from different publications by the same source.

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