Male cosmetics consumption in Italy 2023, by product category

Published by
D. Petruzzi,
Aug 28, 2024

Soaps, shaving foams, and gels were the men's care products that accounted for the largest consumption value in Italy in 2023. Specifically, approximately 58 million euros worth of soaps, shaving foams, and gels for men were purchased in Italy. The consumption value of after shave products added up to approximately 47 million euros, followed by treatment creams with 36 million euros.

Consumption of men's care products in Italy in 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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