Eye make-up consumption in Italy 2023, by product category

Published by
D. Petruzzi,
Aug 29, 2024

In 2023, mascara represented the most valuable eye make-up product in Italy. Specifically, the consumption value of mascaras added up to about 237 million euros. Additionally, liners and pencils accounted for approximately 221 million euros, while the consumption of eyeshadows amounted to 130 million euros.

Consumption value of eye make-up in Italy in 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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Statistics on " Skincare and make-up in Italy "

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Market overview

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Skincare sales

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Skincare consumption

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Make-up sales

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Make-up consumption

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Skincare and make-up in pharmacies

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International trade

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