This statistic shows the results of a survey among media agencies concerning the development of their gross advertising expenditure in Germany in 2020. During the survey period it was found that compared to the previous year 3.1 per cent of agencies expected to increase their ad spending for the television.
What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020?
The question was phrased by the source as follows: "What is your estimate for the overall advertising impact development based on the gross advertising expenditure for the following types of media for 2018? Please give an estimate for each type of media." (Original German question: "Wie schätzen Sie die Gesamtentwicklung des Werbedrucks auf Basis der Brutto-Werbeaufwendungen der einzelnen Mediengattungen für das Jahr 2018 ein? Bitte geben Sie für jede Mediengattung Ihre Einschätzung an.")
Missing percentage points to 100 per cent: "Don't know".
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OMG. (January 28, 2021). What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/
OMG. "What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020?." Chart. January 28, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/
OMG. (2021). What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/
OMG. "What Is Your Estimate for The Overall Advertising Impact Development Based on The Gross Advertising Expenditure for These Types of Media for 2020?." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/
OMG, What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020? Statista, https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/ (last visited December 18, 2024)
What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020? [Graph], OMG, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/408880/gross-ad-spendings-estimated-development-germany/
