Media agencies: estimated gross advertising expenditure change Germany 2020

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows the results of a survey among media agencies concerning the development of their gross advertising expenditure in Germany in 2020. During the survey period it was found that compared to the previous year 3.1 per cent of agencies expected to increase their ad spending for the television.

What is your estimate for the overall advertising impact development based on the gross advertising expenditure for these types of media for 2020?

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Source

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Release date

January 2021

Region

Germany

Survey time period

November and December 2020

Number of respondents

14 media agencies

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "What is your estimate for the overall advertising impact development based on the gross advertising expenditure for the following types of media for 2018? Please give an estimate for each type of media." (Original German question: "Wie schätzen Sie die Gesamtentwicklung des Werbedrucks auf Basis der Brutto-Werbeaufwendungen der einzelnen Mediengattungen für das Jahr 2018 ein? Bitte geben Sie für jede Mediengattung Ihre Einschätzung an.")

Missing percentage points to 100 per cent: "Don't know".

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