Male fragrance consumption in Italy 2023, by channel

Published by
D. Petruzzi,
Aug 29, 2024

In 2023, the consumption value in Italy of eau de toilette and perfumes for men in perfume shops amounted to about 394 million euros. Perfume shops represented the most valuable distribution channel of eau de toilette and perfumes for men. Mass market channels registered a consumption value of roughly 121 million euros, ranking second in the chart.

Consumption value of eau de toilette and perfume for men in Italy in 2023, by channel (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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