Oral hygiene product consumption in Italy 2023, by channel

Published by
D. Petruzzi,
Aug 29, 2024

This statistic shows the consumption value of oral hygiene products in Italy in 2023, by channel. Approximately 158 million euros worth of oral hygiene products such as toothpaste and mouthwash were bought in pharmacies in 2023. Mass market channels accounted for the largest consumption value, which amounted to about 570 million euros.

Consumption value of oral hygiene products in Italy in 2023, by channel (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2024

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