Y-o-y change of dialogue marketing ad spending in Germany 2013-2023

Published by Statista Research Department, Sep 19, 2024

This statistic shows data on the year-on-year advertising expenditure change in dialogue marketing in Germany from 2013 to 2023. In 2023, dialogue marketing expenditures had decreased by four percent compared to the previous year.

Year-on-year change of total advertising expenditure in dialogue marketing in Germany from 2013 to 2023

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Release date

July 2024

Region

Germany

Survey time period

2013 to 2023

Number of respondents

1,505 marketing deciders

Supplementary notes

Percentages were calculated based on absolute values from previous years.

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