This statistic shows data on the total advertising market expenditure share of different media segments in Germany from 2013 to 2014. In 2014, traditional media had an expenditure share of 37 per cent in the German advertising market.
Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014
Characteristic
Traditional media
Dialogue marketing media
Media with dialogue elements
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Deutsche Post. (June 25, 2015). Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/
Deutsche Post. "Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014." Chart. June 25, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/
Deutsche Post. (2015). Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/
Deutsche Post. "Total Advertising Market Expenditure Share of Individual Media Segments in Germany from 2013 to 2014." Statista, Statista Inc., 25 Jun 2015, https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/
Deutsche Post, Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014 Statista, https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/ (last visited August 24, 2024)
Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014 [Graph], Deutsche Post, June 25, 2015. [Online]. Available: https://www.statista.com/statistics/408410/advertising-market-share-of-media-segments-germany/
