Advertising market share of media segments in Germany 2013-2014

Published by Statista Research Department, Jun 25, 2015
This statistic shows data on the total advertising market expenditure share of different media segments in Germany from 2013 to 2014. In 2014, traditional media had an expenditure share of 37 per cent in the German advertising market.

Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014

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Source

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Release date

June 2015

Region

Germany

Survey time period

January and February 2015

Number of respondents

2,727 respondents

Special properties

marketing decision makers in German companies

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The figures for 2012 were taken from a previous publication.
Missing percentage point to 100 per cent for 2013 is due to rounding.

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Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

5

Social media and influencer advertising

3

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