This graph illustrates data on the total e-mail marketing expenditure in Germany from 2008 to 2019. According to Deutsche Post, advertising spending on email marketing amounted to roughly 1.2 billion euros in 2019.
Total e-mail marketing expenditure in Germany from 2008 to 2019
(in billion euros)
2,769 marketing decision-makers in German companies (2017)
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
* The value reflects only the external expenditure. Total expenditure for 2016 and 2016 were not reported in the study.
Some figures were taken from previous publications.
The number of persons surveyed in previous years may vary.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deutsche Post. (October 13, 2020). Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. "Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros)." Chart. October 13, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. (2020). Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. "Total E-mail Marketing Expenditure in Germany from 2008 to 2019 (in Billion Euros)." Statista, Statista Inc., 13 Oct 2020, https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post, Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) Statista, https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/ (last visited December 22, 2024)
Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) [Graph], Deutsche Post, October 13, 2020. [Online]. Available: https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
