This graph illustrates data on the total e-mail marketing expenditure in Germany from 2008 to 2019. According to Deutsche Post, advertising spending on email marketing amounted to roughly 1.2 billion euros in 2019.
Total e-mail marketing expenditure in Germany from 2008 to 2019
(in billion euros)
Characteristic
Expenditure in billion euros
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2,769 marketing decision-makers in German companies (2017)
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
* The value reflects only the external expenditure. Total expenditure for 2016 and 2016 were not reported in the study.
Some figures were taken from previous publications.
The number of persons surveyed in previous years may vary.
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Deutsche Post. (October 13, 2020). Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. "Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros)." Chart. October 13, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. (2020). Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post. "Total E-mail Marketing Expenditure in Germany from 2008 to 2019 (in Billion Euros)." Statista, Statista Inc., 13 Oct 2020, https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
Deutsche Post, Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) Statista, https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/ (last visited August 25, 2024)
Total e-mail marketing expenditure in Germany from 2008 to 2019 (in billion euros) [Graph], Deutsche Post, October 13, 2020. [Online]. Available: https://www.statista.com/statistics/408393/email-marketing-expenditures-germany/
