Distribution of retail ad spending in Germany 2023, by type

Published by Statista Research Department, Sep 6, 2024

This statistic shows data on the distribution of spending on advertising in retail and trade in Germany in 2023, by type of advertising media. During the period of consideration, advertising mail with full addresses made up 21 percent of all spending on advertisements.

Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media

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Release date

July 2024

Region

Germany

Survey time period

2023

Number of respondents

1,505 marketing decision makers

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Percentage point deviating from 100 percent are most likely due to rounding.

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