This statistic shows the results of a survey on the share of sponsoring in the communications budgets of businesses in Germany in 2013. During the survey period it was found that German businesses spent less than 13 percent of their communication budgets on sponsoring.
Share of sponsoring in communication budgets of businesses in Germany in 2013
For this survey, the 5,047 German businesses with the highest revenues were contacted. 430 questionnaires could be taken into account for evaluation. The results presented refer to the average of all survey participants.
This question was phrased by the source as follows: "What is the share of sponsoring in your total communicatin budget?" (Original German question: "Wie hoch ist der Anteil Ihres Sponsoringbudgets am gesamten Kommunikationsbudget?")
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Ostfalia . (November 15, 2013). Share of sponsoring in communication budgets of businesses in Germany in 2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/
Ostfalia . "Share of sponsoring in communication budgets of businesses in Germany in 2013." Chart. November 15, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/
Ostfalia . (2013). Share of sponsoring in communication budgets of businesses in Germany in 2013. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/
Ostfalia . "Share of Sponsoring in Communication Budgets of Businesses in Germany in 2013." Statista, Statista Inc., 15 Nov 2013, https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/
Ostfalia , Share of sponsoring in communication budgets of businesses in Germany in 2013 Statista, https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/ (last visited December 22, 2024)
Share of sponsoring in communication budgets of businesses in Germany in 2013 [Graph], Ostfalia , November 15, 2013. [Online]. Available: https://www.statista.com/statistics/408076/communication-budget-share-of-sponsoring-germany/
