Online brand discovery through celebrity endorsements 2014, by gender

Published by Statista Research Department, Feb 27, 2015
This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by gender. During the survey period it was found that 20 percent of female internet users discovered new brands through celebrity endorsements.

Share of worldwide internet users who find brands through celebrity endorsements as of 4th quarter 2014, by gender

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Source

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Release date

February 2015

Region

Worldwide

Survey time period

3rd to 4th quarter 2014

Age group

16 to 64 years

Special properties

Internet users

Supplementary notes

Question: Which of the following ways are you most likely to find out about new brands, products or services?

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Statistics on " Social media usage in Canada "

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Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

Further related statistics

3

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Topics

Social media usage in CanadaInternet usage in CanadaMedia usage in CanadaDigital advertising in CanadaMobile internet usage in Canada
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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