This statistic displays the distribution of advertising spending by medium in Bulgaria from 2008 to 2013, with forecast to 2015. It was forecast that television advertising spending will account for 78.7 percent of ad spend in 2015.
Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium
* Forecast. ** Calculated based on current prices.
Figures are before (gross) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs. Sources: GARB (TV, Newspaper, Magazine), BACA (Starting from 2010 - Radio, Outdoor), DAN Bulgaria Estimations.
N.B. Full monitoring available only for TV & Print. Radio monitoring covers only 2 radio stations. OOH monitoring w as stopped in Mar 2012. Digital monitoring not available.
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Dentsu Aegis Network. (November 30, 2014). Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/
Dentsu Aegis Network. "Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium." Chart. November 30, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/
Dentsu Aegis Network. (2014). Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/
Dentsu Aegis Network. "Distribution of Advertising Spending in Bulgaria from 2008 to 2015, by Medium." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/
Dentsu Aegis Network, Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium Statista, https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/ (last visited December 22, 2024)
Distribution of advertising spending in Bulgaria from 2008 to 2015, by medium [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/407761/advertising-spending-distribution-in-bulgaria-by-medium/
