This statistic displays the growth in advertising spending by medium in Switzerland in 2014 compared to 2013. It was forecast that the greatest percent change would be in television advertising, with 6.1 percent more spent on this medium in 2014 than in 2013.
Growth from previous year in advertising spending in Switzerland in 2014, by medium*
Characteristic
Percent change
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* Forecast. Calculated based on current prices. Figures are after (net) negotiated discounts.
Agency commission has been deducted from the figures. The figures do not include production costs.
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Dentsu Aegis Network. (November 30, 2014). Growth from previous year in advertising spending in Switzerland in 2014, by medium* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/
Dentsu Aegis Network. "Growth from previous year in advertising spending in Switzerland in 2014, by medium*." Chart. November 30, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/
Dentsu Aegis Network. (2014). Growth from previous year in advertising spending in Switzerland in 2014, by medium*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/
Dentsu Aegis Network. "Growth from Previous Year in Advertising Spending in Switzerland in 2014, by Medium*." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/
Dentsu Aegis Network, Growth from previous year in advertising spending in Switzerland in 2014, by medium* Statista, https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/ (last visited August 25, 2024)
Growth from previous year in advertising spending in Switzerland in 2014, by medium* [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/407731/advertising-spending-growth-by-medium-switzerland/