In 2022, digital (display, video, social media, as well as search) made 41.2 percent of total advertising spending in Sweden. A year earlier, it stood at 41.64 percent, which signifies a decrease of 0.44 percentage points.
Share of digital in advertising spending in Sweden from 2015 to 2022
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Statista. (January 10, 2023). Share of digital in advertising spending in Sweden from 2015 to 2022 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
Statista. "Share of digital in advertising spending in Sweden from 2015 to 2022." Chart. January 10, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
Statista. (2023). Share of digital in advertising spending in Sweden from 2015 to 2022. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
Statista. "Share of Digital in Advertising Spending in Sweden from 2015 to 2022." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
Statista, Share of digital in advertising spending in Sweden from 2015 to 2022 Statista, https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/ (last visited December 31, 2024)
Share of digital in advertising spending in Sweden from 2015 to 2022 [Graph], Statista, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
