Advertising spending growth in Sweden 2023, by medium

Published by Statista Research Department, Nov 21, 2024

Cinema and the internet recorded the highest growth in ad spending in Sweden in 2023. Companies spent 3.2 percent more on this medium compared to the previous year. Out-of-home media ranked second that year, with ad spending growth of 1.8 percent. In total, ad spend in Sweden declined by 1.2 percent in 2023.

Growth in advertising spending in Sweden in 2023, by medium

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Release date

February 2024

Region

Sweden

Survey time period

2023

Special properties

based on current prices; net spending incl. tax

Supplementary notes

* incl. advertising supplement and free newspaper or magazines.

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