In 2022, digital advertising spending in Sweden stood at roughly six billion Swedish kronor. Display was the largest format, accounting for 2.09 billion kronor, followed by video with 1.63 billion and social media with 1.52 billion. Search was the least invested-in format, having attracted 771 million kronor.
Digital advertising spending in Sweden in 2022, by format
(in billion SEK)
Characteristic
Spending in billion SEK
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Resumé. (January 10, 2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital advertising spending in Sweden in 2022, by format (in billion SEK)." Chart. January 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. (2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital Advertising Spending in Sweden in 2022, by Format (in Billion Sek)." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé, Digital advertising spending in Sweden in 2022, by format (in billion SEK) Statista, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited July 22, 2024)
Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph], Resumé, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/