In 2023, TV accounted for approximately 24.5 percent of advertising spending in Spain, down from nearly 26 percent the year prior. Online search and social networks rounded up the 2023 top three, with 23.4 and 15.8 percent shares, respectively.
Distribution of advertising spending in Spain in 2022 and 2023, by medium
Characteristic
2022
2023
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingNews. (February 13, 2024). Distribution of advertising spending in Spain in 2022 and 2023, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/
MarketingNews. "Distribution of advertising spending in Spain in 2022 and 2023, by medium." Chart. February 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/
MarketingNews. (2024). Distribution of advertising spending in Spain in 2022 and 2023, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/
MarketingNews. "Distribution of Advertising Spending in Spain in 2022 and 2023, by Medium." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/
MarketingNews, Distribution of advertising spending in Spain in 2022 and 2023, by medium Statista, https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/ (last visited July 22, 2024)
Distribution of advertising spending in Spain in 2022 and 2023, by medium [Graph], MarketingNews, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/406685/advertising-spending-distribution-in-spain-by-medium/