Distribution of advertising spending in Spain 2022-2023, by medium

Published by
Michele Majidi,
Jun 17, 2024
In 2023, TV accounted for approximately 24.5 percent of advertising spending in Spain, down from nearly 26 percent the year prior. Online search and social networks rounded up the 2023 top three, with 23.4 and 15.8 percent shares, respectively.

Distribution of advertising spending in Spain in 2022 and 2023, by medium

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Release date

February 2024

Region

Spain

Survey time period

2022 and 2023

Supplementary notes

Percentage points exceeding or falling behind 100 are probably due to rounding.

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Overview

6

Traditional media

8

Digital media

7

Leading players

4

Consumer perception

7

Further related statistics

16

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Topics

Advertising in SpainAdvertising in EuropeAdvertising in the NordicsDigital advertising in EuropeAdvertising in Poland
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