As of 2022, Amazon was the most valuable retail brand in the world with an estimated brand value of about 300 billion U.S. dollars. Taobao, an online shopping website brand owned by Alibaba, ranked seventh, with a brand value of 53.8 billion dollars.
Amazon is an international e-commerce company offering online retail, computing services, consumer electronics, digital content, as well as other local services such as daily deals and groceries. With a market share of 37.8 percent, Amazon consolidates itself as the leading e-commerce retailer in the United States.
Brand value of the leading retailers worldwide in 2023
(in million U.S. dollars)
The source includes the following definition:
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Information about the source's brand valuation methodology can be found in this link.
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Brand Finance. (June 30, 2023). Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. "Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars)." Chart. June 30, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. (2023). Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. "Brand Value of The Leading Retailers Worldwide in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance, Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/ (last visited November 18, 2024)
Brand value of the leading retailers worldwide in 2023 (in million U.S. dollars) [Graph], Brand Finance, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/406654/value-of-the-leading-retail-brands-worldwide/
