Most valuable B2B marketing automation system features 2015

Published by Statista Research Department, Feb 17, 2015
The statistic shows most valuable features of a marketing automation system according to B2B marketers worldwide in 2015. The source found that lead nurturing was perceived as the most valuable attribute according to 52 percent of respondents.

What are the most valuable features of a marketing automation system?

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Sources

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Release date

February 2015

Region

Worldwide

Survey time period

February 2015

Number of respondents

317 respondents

Age group

18 years and older

Special properties

among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused

Supplementary notes

The source does not specify the type of the survey or the exact date of the study.

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Statistics on " LinkedIn B2B marketing worldwide "

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Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4

Further related statistics

5

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Statistics

Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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