Marketing automation improvement's top goals for B2B marketers worldwide 2025

Published by
J. G. Navarro
,
Mar 19, 2025

During a survey among business-to-business (B2B) marketers published in February 2025, approximately 44 percent selected improving data quality as a primary goal for improving their marketing automation in the year ahead. Around 41 percent mentioned identifying their ideal customers or best prospects, while 38 percent cited increasing personalization.

Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025

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Statistic: Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025

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Release date

March 2025

Region

Worldwide

Survey time period

as of February 12, 2025

Number of respondents

207 respondents

Special properties

44% of respondents were at C-/executive level and 43% were VPs/directors

Supplementary notes

The source does not specify the survey date; the date given is the original report's release date.

Multiple answers were possible.

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