The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
Supplementary notes
The source does not specify the type of the survey. The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (February 17, 2015). Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. "Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015." Chart. February 17, 2015. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. (2015). Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. "Leading Attributes of Content Marketing Effectiveness According to B2b Marketing Professionals as of January 2015." Statista, Statista Inc., 17 Feb 2015, https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts, Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015 Statista, https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/ (last visited November 04, 2024)
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015 [Graph], MarketingCharts, February 17, 2015. [Online]. Available: https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
