Ranking of the most valuable tobacco brands worldwide 2024

In 2024, Marlboro was by far the most valuable tobacco brand in the world, with a brand value of more than 32.6 billion U.S. dollars. L&M, which ranked second, had a brand value of just under 6.2 billion U.S. dollars that year. 

Smokers in the U.S

In 2022, prevalence of smoking in the United States was at its highest among non-Hispanic adults of races other than White or Black. Smoking has, however, become less common in the United States over the past few decades: between 2000 and 2018, the number of smokers has decreased by almost ten percent.

E-cigarettes

An electronic cigarette, a.k.a. e-cigarette, is an electronic device aimed at providing a similar sensation to smoking tobacco, without the actual smoke. The use of electronic cigarettes was a method chosen by many U.S. consumers in order to help them quit smoking: approximately four million Americans quit smoking using such a device in 2020.