It has been estimated that, in 2020, television advertising spending in Portugal amounted to 240 million euros, down from around 272.7 million euros a year earlier. It was forecast that the value would amount to approximately 262 million euros in 2021.
Television advertising expenditure in Portugal from 2019 to 2021
(in million euro)
Characteristic
Spending in million euro**
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* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -12%, which were provided by the source. An exponential development of the market was assumed.
** Estimate.
*** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 9%, which were provided by the source. An exponential development of the value was assumed.
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Dinheiro Vivo, & Statista. (January 1, 2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, und Statista. "Television advertising expenditure in Portugal from 2019 to 2021 (in million euro)." Chart. January 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, Statista. (2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, and Statista. "Television Advertising Expenditure in Portugal from 2019 to 2021 (in Million Euro)." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo & Statista, Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) Statista, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/ (last visited July 22, 2024)
Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph], Dinheiro Vivo, & Statista, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
