It has been estimated that, in 2020, television advertising spending in Portugal amounted to 240 million euros, down from around 272.7 million euros a year earlier. It was forecast that the value would amount to approximately 262 million euros in 2021.
Television advertising expenditure in Portugal from 2019 to 2021
(in million euro)
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Television advertising expenditure in Portugal from 2019 to 2021
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* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -12%, which were provided by the source. An exponential development of the market was assumed.
** Estimate.
*** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 9%, which were provided by the source. An exponential development of the value was assumed.
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Dinheiro Vivo, & Statista. (January 1, 2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, und Statista. "Television advertising expenditure in Portugal from 2019 to 2021 (in million euro)." Chart. January 1, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, Statista. (2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, and Statista. "Television Advertising Expenditure in Portugal from 2019 to 2021 (in Million Euro)." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo & Statista, Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) Statista, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/ (last visited February 19, 2025)
Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph], Dinheiro Vivo, & Statista, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
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