It has been estimated that, in 2020, television advertising spending in Portugal amounted to 240 million euros, down from around 272.7 million euros a year earlier. It was forecast that the value would amount to approximately 262 million euros in 2021.
Television advertising expenditure in Portugal from 2019 to 2021
(in million euro)
* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -12%, which were provided by the source. An exponential development of the market was assumed.
** Estimate.
*** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 9%, which were provided by the source. An exponential development of the value was assumed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dinheiro Vivo, & Statista. (January 1, 2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, und Statista. "Television advertising expenditure in Portugal from 2019 to 2021 (in million euro)." Chart. January 1, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, Statista. (2021). Television advertising expenditure in Portugal from 2019 to 2021 (in million euro). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo, and Statista. "Television Advertising Expenditure in Portugal from 2019 to 2021 (in Million Euro)." Statista, Statista Inc., 1 Jan 2021, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
Dinheiro Vivo & Statista, Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) Statista, https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/ (last visited December 21, 2024)
Television advertising expenditure in Portugal from 2019 to 2021 (in million euro) [Graph], Dinheiro Vivo, & Statista, January 1, 2021. [Online]. Available: https://www.statista.com/statistics/398959/television-advertising-expenditure-in-portugal/
