In 2020, when the ad market was experiencing the repercussions of the COVID-19 pandemic, the spending on digital video advertising in South Africa increased by 15 percent. Social media ad expenditure rose 14 percent. In total, digital ad spend in the African country increased by eight percent that year.
Change in advertising spending on selected digital formats in South Africa in 2020
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Magna. (December 7, 2020). Change in advertising spending on selected digital formats in South Africa in 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/
Magna. "Change in advertising spending on selected digital formats in South Africa in 2020." Chart. December 7, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/
Magna. (2020). Change in advertising spending on selected digital formats in South Africa in 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/
Magna. "Change in Advertising Spending on Selected Digital Formats in South Africa in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/
Magna, Change in advertising spending on selected digital formats in South Africa in 2020 Statista, https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/ (last visited December 18, 2024)
Change in advertising spending on selected digital formats in South Africa in 2020 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/
