Digital media attracted 60 percent of the total advertising spending in Mexico in 2022, whereas offline media accounted for 40 percent. Total ad spending in Mexico was estimated at 123.71 billion Mexican pesos in 2022.
Distribution of advertising spending in Mexico in 2022, by platform
Characteristic
Share
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB México. (November 14, 2023). Distribution of advertising spending in Mexico in 2022, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México. "Distribution of advertising spending in Mexico in 2022, by platform." Chart. November 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México. (2023). Distribution of advertising spending in Mexico in 2022, by platform. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México. "Distribution of Advertising Spending in Mexico in 2022, by Platform." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
IAB México, Distribution of advertising spending in Mexico in 2022, by platform Statista, https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/ (last visited August 24, 2024)
Distribution of advertising spending in Mexico in 2022, by platform [Graph], IAB México, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/