Digital share of advertising spending in Italy 2008-2015

Published by Statista Research Department, Nov 30, 2014
This statistic illustrates the share of advertising spending in Italy spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 7.3 percent of advertising expenditure. As of 2015, digital will account for 22.2 percent of advertising spending in Italy.

Digital advertising share of advertising spending in Italy from 2008 to 2015

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Release date

November 2014

Region

Italy

Survey time period

2008 to November 2014

Supplementary notes

* Forecast
** At current prices.
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.

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