This statistic illustrates the share of advertising spending in Italy spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 7.3 percent of advertising expenditure. As of 2015, digital will account for 22.2 percent of advertising spending in Italy.
Digital advertising share of advertising spending in Italy from 2008 to 2015
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Digital advertising share of advertising spending in Italy from 2008 to 2015
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* Forecast ** At current prices. Figures are after (net) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs.
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Dentsu Aegis Network. (November 30, 2014). Digital advertising share of advertising spending in Italy from 2008 to 2015 [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/
Dentsu Aegis Network. "Digital advertising share of advertising spending in Italy from 2008 to 2015." Chart. November 30, 2014. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/
Dentsu Aegis Network. (2014). Digital advertising share of advertising spending in Italy from 2008 to 2015. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/
Dentsu Aegis Network. "Digital Advertising Share of Advertising Spending in Italy from 2008 to 2015." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/
Dentsu Aegis Network, Digital advertising share of advertising spending in Italy from 2008 to 2015 Statista, https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/ (last visited April 27, 2025)
Digital advertising share of advertising spending in Italy from 2008 to 2015 [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/398601/digital-advertising-share-of-ad-spend-in-italy/
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