Advertising spending change in Italy 2020-2022, by medium

Published by
Michele Majidi,
Jul 9, 2024
Cinema advertising spending was projected to increase 43.3 percent in Italy in 2022, continuing its double-digit rebound following its 84 percent drop two years prior. Digital - the least affected medium by the downturn experienced in 2020 - was projected to increase 4.5 percent in 2022, while newspapers and magazines were the only media that presented negative growth in 2020, 2021, and 2022.

Change in advertising spending in Italy from 2020 to 2022, by medium

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Release date

June 2023

Region

Italy

Survey time period

2020 to 2022

Supplementary notes

* Forecast.
Data prior to 2022 comes from previous reports.

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Statistics on " Advertising and market research companies in Italy "

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Other statistics that may interest you Advertising and market research companies in Italy

Overview

6

Advertising and marketing companies

8

Leading advertising and media agencies

4

Further related statistics

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Topics

Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
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