Cinema advertising spending was projected to increase 43.3 percent in Italy in 2022, continuing its double-digit rebound following its 84 percent drop two years prior. Digital - the least affected medium by the downturn experienced in 2020 - was projected to increase 4.5 percent in 2022, while newspapers and magazines were the only media that presented negative growth in 2020, 2021, and 2022.
Change in advertising spending in Italy from 2020 to 2022, by medium
Characteristic
2020
2021
2022
2023*
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Aziende della Comunicazione Unite. (June 29, 2023). Change in advertising spending in Italy from 2020 to 2022, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/
Aziende della Comunicazione Unite. "Change in advertising spending in Italy from 2020 to 2022, by medium ." Chart. June 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/
Aziende della Comunicazione Unite. (2023). Change in advertising spending in Italy from 2020 to 2022, by medium . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/
Aziende della Comunicazione Unite. "Change in Advertising Spending in Italy from 2020 to 2022, by Medium ." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/
Aziende della Comunicazione Unite, Change in advertising spending in Italy from 2020 to 2022, by medium Statista, https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/ (last visited July 22, 2024)
Change in advertising spending in Italy from 2020 to 2022, by medium [Graph], Aziende della Comunicazione Unite, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/398594/advertising-spending-growth-by-medium-italy/