Television advertising spending in Italy amounted to 3.41 billion euros in 2021, while digital ad spending added up to 3.78 billion. In 2022, however, while digital ad spending was projected to increase to 3.94 billion, TV ad spending was projected to decline slightly - to 3.31 billion euros.
Advertising spending in Italy in 2021 and 2022, by medium
(in million euros)
Characteristic
Digital
Television
Radio
Outdoor
Newspaper
Magazine
Cinema
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Statista. (July 5, 2022). Advertising spending in Italy in 2021 and 2022, by medium (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. "Advertising spending in Italy in 2021 and 2022, by medium (in million euros)." Chart. July 5, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. (2022). Advertising spending in Italy in 2021 and 2022, by medium (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. "Advertising Spending in Italy in 2021 and 2022, by Medium (in Million Euros)." Statista, Statista Inc., 5 Jul 2022, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista, Advertising spending in Italy in 2021 and 2022, by medium (in million euros) Statista, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/ (last visited July 22, 2024)
Advertising spending in Italy in 2021 and 2022, by medium (in million euros) [Graph], Statista, July 5, 2022. [Online]. Available: https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/