Television advertising spending in Italy amounted to 3.41 billion euros in 2021, while digital ad spending added up to 3.78 billion. In 2022, however, while digital ad spending was projected to increase to 3.94 billion, TV ad spending was projected to decline slightly - to 3.31 billion euros.
Advertising spending in Italy in 2021 and 2022, by medium
(in million euros)
* Figures calculated by Statista, based on data provided by the source.
** Forecast. Figures calculated by Statista, based on data provided by the source.
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Statista. (July 5, 2022). Advertising spending in Italy in 2021 and 2022, by medium (in million euros) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. "Advertising spending in Italy in 2021 and 2022, by medium (in million euros)." Chart. July 5, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. (2022). Advertising spending in Italy in 2021 and 2022, by medium (in million euros). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista. "Advertising Spending in Italy in 2021 and 2022, by Medium (in Million Euros)." Statista, Statista Inc., 5 Jul 2022, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
Statista, Advertising spending in Italy in 2021 and 2022, by medium (in million euros) Statista, https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/ (last visited December 04, 2024)
Advertising spending in Italy in 2021 and 2022, by medium (in million euros) [Graph], Statista, July 5, 2022. [Online]. Available: https://www.statista.com/statistics/398548/advertising-expenditure-in-italy-by-medium/
