The source forecast that, in 2024, digital pure-play will continue to be the most prominent among other advertising media in Ireland, accounting for 58.9 percent of ad revenues that year. Moreover, digital media's share was projected to expand as the decade unfolds, reaching 62.2 percent by 2028.
Distribution of advertising revenue in Ireland from 2024 to 2028, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (December 7, 2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. "Distribution of advertising revenue in Ireland from 2024 to 2028, by medium." Chart. December 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. (2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. "Distribution of Advertising Revenue in Ireland from 2024 to 2028, by Medium." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM, Distribution of advertising revenue in Ireland from 2024 to 2028, by medium Statista, https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/ (last visited November 21, 2024)
Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph], GroupM, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
