The source forecast that, in 2024, digital pure-play will continue to be the most prominent among other advertising media in Ireland, accounting for 58.9 percent of ad revenues that year. Moreover, digital media's share was projected to expand as the decade unfolds, reaching 62.2 percent by 2028.
Distribution of advertising revenue in Ireland from 2024 to 2028, by medium
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GroupM. (December 7, 2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. "Distribution of advertising revenue in Ireland from 2024 to 2028, by medium." Chart. December 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. (2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM. "Distribution of Advertising Revenue in Ireland from 2024 to 2028, by Medium." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
GroupM, Distribution of advertising revenue in Ireland from 2024 to 2028, by medium Statista, https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/ (last visited December 22, 2024)
Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph], GroupM, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
