This statistic shows data on the ratio of gross and net revenues from television advertising in Germany from 2002 to 2016. In 2006, the ratio of gross and net revenues was 50 percent. In the course of the following years, the net advertising share decreased to 30 percent of the gross value in 2016.
Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ALM. (July 7, 2017). Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. "Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016." Chart. July 7, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. (2017). Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. "Ratio of Gross and Net Revenues from Television Advertising in Germany from 2002 to 2016." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM, Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 Statista, https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/ (last visited December 30, 2024)
Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 [Graph], ALM, July 7, 2017. [Online]. Available: https://www.statista.com/statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/