In 2020, 83 percent of Brazilian social media advertising spending was invested in video ads and the remaining 17 percent in static display ads. Social media ad spend in the South American country was estimated at 1.4 million U.S. dollars.
Distribution of social media advertising spending in Brazil in 2020, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Brasil. (September 15, 2021). Distribution of social media advertising spending in Brazil in 2020, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. "Distribution of social media advertising spending in Brazil in 2020, by format." Chart. September 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. (2021). Distribution of social media advertising spending in Brazil in 2020, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/
IAB Brasil. "Distribution of Social Media Advertising Spending in Brazil in 2020, by Format." Statista, Statista Inc., 15 Sep 2021, https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/
IAB Brasil, Distribution of social media advertising spending in Brazil in 2020, by format Statista, https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/ (last visited December 22, 2024)
Distribution of social media advertising spending in Brazil in 2020, by format [Graph], IAB Brasil, September 15, 2021. [Online]. Available: https://www.statista.com/statistics/388821/social-media-ad-spend-brazil/
