In 2023, print media accounted for the largest share of advertising spending in Austria, at 26.4 percent. Sponsorship and TV followed, with 21.7 percent and 20.5 percent, respectively.
Distribution of advertising spending in Austria in 2023, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FOCUS Marketing Research. (March 15, 2024). Distribution of advertising spending in Austria in 2023, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. "Distribution of advertising spending in Austria in 2023, by medium." Chart. March 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. (2024). Distribution of advertising spending in Austria in 2023, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. "Distribution of Advertising Spending in Austria in 2023, by Medium." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research, Distribution of advertising spending in Austria in 2023, by medium Statista, https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/ (last visited December 22, 2024)
Distribution of advertising spending in Austria in 2023, by medium [Graph], FOCUS Marketing Research, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/388789/advertising-spending-distribution-in-austria-by-medium/