Digital share of ad spend in Germany 2020-2023

Published by Statista Research Department, Feb 8, 2024
In 2023, digital advertising accounted for 12.7 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 50 percent and 15 percent, respectively.

Share of digital in advertising spending in Germany from 2020 to 2023

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Sources

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Release date

January 2024

Region

Germany

Survey time period

2020 to 2023

Special properties

includes desktop and mobile

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

13

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Topics

Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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