In 2022, digital advertising spending in Germany increased two percent. A year earlier, during the second year of the COVID-19 pandemic, it managed to grow nearly 17 percent.
Change in digital advertising spending in Germany from 2020 to 2022
Characteristic
Year-on-year growth rate
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IAB Europe. (July 19, 2023). Change in digital advertising spending in Germany from 2020 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/
IAB Europe. "Change in digital advertising spending in Germany from 2020 to 2022." Chart. July 19, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/
IAB Europe. (2023). Change in digital advertising spending in Germany from 2020 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/
IAB Europe. "Change in Digital Advertising Spending in Germany from 2020 to 2022." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/
IAB Europe, Change in digital advertising spending in Germany from 2020 to 2022 Statista, https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/ (last visited August 24, 2024)
Change in digital advertising spending in Germany from 2020 to 2022 [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/388675/digital-advertising-spend-year-on-year-growth-germany/