In 2023, TV advertising revenue decreased by roughly four percent of the values reported a year earlier. For the forecast period 2023 to 2027, the source projected that the revenue would continue decreasing, with an exception of 2024, when the growth is projected to amount to 1.79 percent.
Change in TV advertising revenue in Germany from 2018 to 2027
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (September 12, 2023). Change in TV advertising revenue in Germany from 2018 to 2027 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in TV advertising revenue in Germany from 2018 to 2027." Chart. September 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. (2023). Change in TV advertising revenue in Germany from 2018 to 2027. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in Tv Advertising Revenue in Germany from 2018 to 2027." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC, Change in TV advertising revenue in Germany from 2018 to 2027 Statista, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/ (last visited December 30, 2024)
Change in TV advertising revenue in Germany from 2018 to 2027 [Graph], PwC, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/