Mobile ad spend in Germany 2020-2023

Published by Statista Research Department, Feb 8, 2024
In 2023, mobile advertising spending in Germany stood at 1.72 billion euros, up 8.4 percent from 1.59 billion a year earlier. Mobile accounted for 39 percent of digital ad spend in the Western European country in 2023.

Mobile advertising spending in Germany from 2020 to 2023 (in billion euros)

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Release date

January 2024

Region

Germany

Survey time period

2020 to 2023

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

13

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Statistics

Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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