TV advertising spending share in Japan 2014-2023

Published by Statista Research Department, May 14, 2024

Television advertising accounted for 23.7 percent of the total advertising spending in Japan in 2023, representing the lowest share recorded throughout the surveyed period. The TV advertising share was about eight percent lower than in 2014.

Television advertising expenditure share in Japan from 2014 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

includes both terrestrial and satellite television

Supplementary notes

Data prior to 2021 come from previous reporting.

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