In 2019, digital advertising spending in South Africa had a year-on-year growth rate of 21 percent. A year later, when the ad market was experiencing the repercussions of the COVID-10 pandemic, the growth rate slowed down to eight percent. However, the source projected that it would pick up again in 2021.
Change in digital advertising spending in South Africa from 2019 to 2021
Characteristic
Year-on-year change
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Magna. (December 7, 2020). Change in digital advertising spending in South Africa from 2019 to 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in digital advertising spending in South Africa from 2019 to 2021." Chart. December 7, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. (2020). Change in digital advertising spending in South Africa from 2019 to 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in Digital Advertising Spending in South Africa from 2019 to 2021." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna, Change in digital advertising spending in South Africa from 2019 to 2021 Statista, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/ (last visited September 01, 2024)
Change in digital advertising spending in South Africa from 2019 to 2021 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/