Spending on digital radio ads transacted and fulfilled via automation was forecast to account for 21 percent of digital radio ad expenditure in the United States in 2022, up from 14 percent in 2019. In the same period, programmatic digital radio ad spend in the U.S. was forecast to increase from 628 million to 1.06 billion U.S. dollars.
Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022
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MarketingDirecto.com. (October 15, 2020). Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/
MarketingDirecto.com. "Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022." Chart. October 15, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/
MarketingDirecto.com. (2020). Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/
MarketingDirecto.com. "Share of Programmatic in Digital Radio Advertising Spending in The United States from 2019 to 2022." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/
MarketingDirecto.com, Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/ (last visited November 17, 2024)
Share of programmatic in digital radio advertising spending in the United States from 2019 to 2022 [Graph], MarketingDirecto.com, October 15, 2020. [Online]. Available: https://www.statista.com/statistics/388291/radio-advertising-expenditures-share-usa/
