Organizational social recruiting usage 2015

This statistic presents the most common organization usage of social media for recruitment according to HR professionals in the United States as of December 2015. During the survey period, 89 percent of respondents stated that their organization used social media to post job advertisements.

Organization usage of social media for recruitment according to HR professionals in the United States as of December 2015

Characteristic	Share of respondents
Post job advertisments	89%
Contact candidates or potential candidates	75%
Search for passive job candidates by using social networking site's search feature	73%
Search for active job candidates by using social networking site's search feature	67%
Encourage employee referrals	58%
Create interest in jobs by posting useful information, photos, or video	56%
Create a group or a page for your organization to post information and career opportunities	46%
Contribute to discussion through social networking sites (such as read and submit blog posts)	24%
Other	2%

0%10%20%30%40%50%60%70%80%90%100%

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Release date

January 2016

More information

Region

United States

Survey time period

November 19 to December 4, 2015

Number of respondents

337 respondents

Special properties

HR professionals currently using social networking websites to recruit job candidates

Method of interview

Online survey

Supplementary notes

Respondents were randomly selected SHRM members with the job function of employment or recruiting, 69% of respondents had only US-based operations.

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