This statistic shows the distribution of advertising spending in South Africa in 2015, broken down by medium. TV made 53.6 percent of the spend that year.
Distribution of advertising expenditure in South Africa in 2015, by medium
The source provides the following information:
"[Data is] before discounts, except for outdoor, which is after discounts; excludes promotion costs; includes agency commission of 16.5 percent; figures have been adjusted to exclude self-promotion (...); internet includes desktop only."
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Zenith. (October 15, 2016). Distribution of advertising expenditure in South Africa in 2015, by medium [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. "Distribution of advertising expenditure in South Africa in 2015, by medium ." Chart. October 15, 2016. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. (2016). Distribution of advertising expenditure in South Africa in 2015, by medium . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. "Distribution of Advertising Expenditure in South Africa in 2015, by Medium ." Statista, Statista Inc., 15 Oct 2016, https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith, Distribution of advertising expenditure in South Africa in 2015, by medium Statista, https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/ (last visited December 03, 2024)
Distribution of advertising expenditure in South Africa in 2015, by medium [Graph], Zenith, October 15, 2016. [Online]. Available: https://www.statista.com/statistics/388260/advertising-expenditures-share-by-medium-south-africa/
