Mexican advertising market was estimated to have shrunk by 17 percent in 2020. Largest drop was recorded in print media ads, where the spending decreased by more than 60 percent. Digital - as the only medium - came out of the corona-crisis unscathed, with the ad spend growing by another 10 percent.
Change in advertising expenditure in Mexico in 2020, by medium
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Magna. (December 7, 2020). Change in advertising expenditure in Mexico in 2020, by medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/
Magna. "Change in advertising expenditure in Mexico in 2020, by medium." Chart. December 7, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/
Magna. (2020). Change in advertising expenditure in Mexico in 2020, by medium. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/
Magna. "Change in Advertising Expenditure in Mexico in 2020, by Medium." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/
Magna, Change in advertising expenditure in Mexico in 2020, by medium Statista, https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/ (last visited November 21, 2024)
Change in advertising expenditure in Mexico in 2020, by medium [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/388239/advertising-expenditures-share-by-medium-mexico/
